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Journal
A practical look at architectural visualization: processes, decisions, tools and strategies to communicate every project more effectively.
How much does a 3D architectural animation cost?
The factors behind architectural animation pricing: duration, shots, modelling, quality, narrative, revisions, sound and formats.
Daylight golden hour twilight and night: four readings of architecture
We analyse 32 images by MIR Play-Time Luxigon and JVA Renders to compare how daylight twilight and night change the reading of architecture.
Visual content for every stage of a property development
A stage-by-stage visual content map for property development, from investment and planning to off-plan sales, construction and handover.
Anatomy of an architectural render: building a lead image
Eight renders by MIR Play-Time Luxigon and JVA Renders reveal how camera framing light and atmosphere build a lead architectural image.
From rendering to built work: what changes and what should remain
How to connect architectural visualisation and construction through design intent, tolerances, materials, change control and honest comparison.
Photorealistic renders or artistic images: what communicates architecture better?
Photorealism atmosphere and clarity: ten images by Luxigon MIR Play-Time and JVA Renders examined through the same architectural criteria.
How long does an architectural render take?
Realistic architectural rendering times and the variables that affect them: files, modelling, cameras, revisions, resolution and approvals.
Can a rendering influence the outcome of an architecture competition?
Can a rendering influence an architecture competition? Helsinki, Chamartín and Shengshan show how images clarify ideas without replacing the design.
Architectural competition renders: strategy, narrative and delivery
How to plan architectural competition renders around camera strategy, board layout, narrative, deadlines, anonymity and final delivery.
Visual audit: 25 criteria to tell whether a render works
A 25-point professional checklist for auditing composition, architecture, light, materials, context, people and technical delivery.
The story of an image: building the atmosphere of Carolina House
An editorial case study on Carolina House: composition, light, materiality, landscape, human scale and the making of an architectural image.