RENDERS
ARCHITECTURAL VISUALIZATION GUIDE
What is
a render?
A render is an image or sequence created digitally from a 3D model. In architecture, it makes it possible to visualize a space before it exists, study design decisions and communicate them clearly.
IN SHORT
A technical tool with visual intent.
A good render does more than reproduce a model. It defines framing, light, materials, atmosphere and the information needed for an architectural idea to be understood and felt.
THE PROCESS
From drawings
to image.
- 01
Model and camera
We build or review the model and define the viewpoint that best explains the space.
- 02
Materials
We translate finishes, textures and physical properties into the digital scene.
- 03
Light and atmosphere
We design the lighting, context and emotional character of the image.
- 04
Rendering and post-production
We render the image and refine detail, colour, vegetation and figures.
TYPES OF RENDER
A format for
every decision.
Interior
Spaces, materials, furniture and atmosphere.
Exterior
Architecture, landscape, context and natural light.
Aerial
Site planning, urban scale and relationship with the surroundings.
360º
Navigable panoramic view from defined points.
Virtual reality
Immersive experience at scale.
Animation
Architecture explained through camera, time and editing.
Product
Objects, furniture and construction detail.
WHAT IT IS FOR
See it first.
Decide better.
- Validate design, materials and atmosphere.
- Align architects, developers and clients.
- Present competitions and obtain approvals.
- Market properties before they are built.
- Create content for web, press and campaigns.
FREQUENTLY ASKED QUESTIONS
What people
usually ask.
Is a render a photograph?+
No. It is a digitally generated image from a scene or 3D model, although it can achieve a photorealistic finish.
What is needed to create a render?+
Drawings or a 3D model, material references, context information and a clear explanation of the objective.
How long does a render take?+
It depends on complexity, image count and the project definition. After reviewing the material, we propose a phased schedule.
Can the design change during the process?+
Yes, especially during the first stages. Approving camera, architecture and materials in order avoids reworking advanced production.
DO YOU HAVE A PROJECT?